Lead Consultant, Marketing & Sales Practice
Areas of Expertise
- Brand Activation
- Developing Winning Brand Strategies and Plans
- Designing and Delivering Product Launch
- Driving Brand Growth
Biography
As a lead consultant at Learning Minds Marketing & Sales Practice, Mona helps clients drive profitable growth, with a focus on brand planning & strategy, winning innovation, developing effective communication and shopper marketing.
Glimpse of major projects she led as Marketing leader:
- Major product launches and relaunches of global and local brands in the leading categories of beverages (Lipton, Supreme), foods (Wall’s, Knorr, Rafhan, CandyLand, Bisconni, Dawn Bread), beauty (L’Oreal & Kerastase hair care, styling, treatments & Essie nail color) and Homecare (Suurf Excel, Sunlight, Vim, Domex, Comfort)
- Increasing the footprint of a diversity of brands across categories in rural and urban areas, across channels and regions
- Headed the Marketing Forum, Innovation Process Management, and Ethics Committee at Unilever & L’Oréal
In her decorated career of over 19 years, she has served as Marketing Director at Unilever, General Manager and MC Member at L’Oréal, Marketing Manager at Candyland, and Marketing & Sales Consultant with Dawn Bread.
With Learning Minds, she partners with clients on their transformations, including:
- Brand Activation
- Developing Winning Brand Strategies and Plans
- Designing and Delivering Product Launch
- Driving Brand Growth
An IBA graduate with majors in Finance and Marketing, Mona has successfully explored the frontiers of entrepreneurship, as she successfully launched and managed a desserts boutique store. She frequently works with academia and social sector organizations to share her insights, perspectives, and experiences.